Episode description

Nicole Yelsey is the Chief Marketing and Strategy Officer at KindWorks.AI, a software that promotes kindness and well-being through AI technology. She has worked with Fortune 100 companies and startups alike with 20 years of experience in marketing and brand development. She's worked on Superbowl commercials and Nickelodeon Kids’ Choice Award shows. Nicole serves on the advisory board of Apologue Spirited Liqueurs and is the Co-president of the Chicago Booth Alumni Club of Chicago.

In the business world, efficiency and profit are often valued over everything else. This overwhelming emphasis can lead to success, but it can cost you your people. These cutthroat models rarely work in the long term and typically create hostile cultures for your employees and customers. However, there is a better way.

KindWorks.AI is a startup with a mission to introduce kindness into the fabric of work culture. Nicole Yelsey is in charge of their marketing and brings her own leadership style to the budding company. Her vision of a healthy workplace is inspired by the great leaders in her life and what they passed on to her. Now she passes it on to you.

In this episode of Next Wave Leadership, Dov Pollack interviews Nicole Yelsey, the Chief Marketing and Strategy Officer at KindWorks.AI, to talk about kindness in corporate culture and how it can make a positive lasting difference. They discuss the importance of core values and their impact on company culture, how innovation is encouraged, and the philosophy behind KindWorks.AI. Nicole also talks about her own life and what has influenced her along the way.