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WE just had a convo with a former NASA software engineer about the Lifetime Value of customers (LTV) tracking via various marketing channels.
Knowing your 'true' lifetime value of your customer per marketing channel allows you to make profitable strategic decisions.

Watch this video to discover:

1. how to track your data 2 different ways (one is simple, one is a wee bit more complicated but doable or hire it out)

2. Curious to know if Facebook or Instagram gets you higher LTVs?

Most of us might be 'brainwashed' to go by:

Cost per lead
or surface level Cost Per Purchase metric.

AS the only metric that matters.

BUT

What about the lifetime value of your customer?

How much more does a Facebook, Instagram, Linked In, Youtube etc. lead/buyer buy from you over a 7 day, 30 day, 90 day, 6 month, 1 year period?

Which sales channel, which marketing funnel gets you the biggest bang for your time doing all the "organic free social attraction methods", your paid advertising dollar, and even affiliate traffic sources?
Come join our Facebook group (it's freeeee) over at:

=> www.iampossibletribe.com

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EP 30: What the heck is a "micro offer" and do you have one in you?

Episode description