Episode description

With the rise of e-commerce and digital products, it's imperative to have strategies in place that recapture lost sales.

Listen in as Maria Gudelis answers a podcast listener's question about the cart abandonment sequence used in the $2k a day result broken down in the last episode #48.

### Crafting an Evergreen Cart Abandonment Strategy An evergreen approach to cart abandonment follows the principle that what you write should be as relevant today as it will be a year from now. This includes templating your emails and SMS messages to avoid specifics around limited-time sales, which would require constant updating and could potentially lose their effectiveness over time. #### Social Proof: The Holy Grail of Trust Social proof is a persuasive force in the online marketplace. It's the idea that people will conform to the actions of others under the assumption that those actions are reflective of correct behavior. For cart abandonment emails, harnessing social proof means sharing testimonials, case studies, or even personal stories that showcase the success and reliability of your product. Maria highlights that even if you lack traditional social proof, your own journey or the expertise that you're presenting can serve as a powerful testament to what you're selling. #### You Are The Social Proof When lack of external validation poses a challenge, it's important to remember that "you are the social proof." Entrepreneurs can leverage their personal experiences and successes to build a narrative that resonates with potential customers. Sharing a story of triumph, be it your direct experience like Maria's $100,000 webinar success, or an achievement facilitated by your product, provides the relatability and encouragement that compels readers to take action.