Episode description

From personal branding to professional empowerment, Ranukka Singham, Founder and Managing Director, Image Revamp, has built a niche in helping individuals and organisations refine their presence and elevate their influence. Starting as a side hustle in 2017, ImageRevamp has grown into a professional branding consultancy and training provider, with frameworks and customized programs that cater to individual and corporate clients.

Breaking new ground in 2023, ImageRevamp surpassed seven figures in revenue, achieving 80% year-on-year growth. Leveraging a unique branding framework that spans seven pillars—from appearance to growth—the business is scaling with a team of 30 trainers and expanding its footprint into regional markets like Singapore, Brunei, and beyond.

In this episode of Open for Business, we explore ImageRevamp’s journey from side hustle to 7 figure business, its approach to scaling, and how it’s carving out a unique space in the competitive world of professional training.

Key Highlights from the Conversation

- Origins: Ranukka’s career pivot from corporate training to launching ImageRevamp as a side hustle, eventually scaling it into a full-time business.

- Framework: The evolution of ImageRevamp’s branding framework from four pillars (ABCD) to seven, incorporating emotional wellbeing, financial literacy, and growth.

- COVID Pivot: How the pandemic accelerated ImageRevamp’s digital transformation, enabling global reach in markets like India, Uganda, and Southeast Asia.

- Scaling Strategy: Transitioning from a solopreneur to managing a team of 30 trainers, while maintaining the personalized touch ImageRevamp is known for.

- Market Positioning: Leveraging LinkedIn visibility, corporate expertise, and a niche focus on professional branding to stand out in a saturated training industry.

- Key Milestones: Surpassing seven figures in revenue with 80% year-on-year growth in 2023, marking the company’s strongest performance to date.

- Regional Expansion: Plans to grow its presence in Singapore, Brunei, and the Philippines, offering trainers international exposure and elevating ImageRevamp’s regional influence.

- Long-Term Vision: Empowering organisations and individuals while expanding the company’s footprint, with a focus on continuous innovation and relevance in an evolving professional landscape.

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