Episode description

Originally founded in 2016 and restructured in 2022 as The Farm Shop, the company has rapidly scaled its operations—achieving RM4.6 million in revenue in 2024 and setting ambitious targets of RM14.4 million in 2025 and RM56 million by 2026.

In this episode of Open For Business, Founder and Managing Director Dr. Tan I-Lene delves into the company’s vertically integrated model, which spans sourcing high-quality dairy from local farms, processing it, and delivering fresh products through retail outlets, direct-to-home channels, and HORECA partnerships.

Dr. Tan discusses the challenges of maintaining product quality and brand authenticity amid rapid growth, innovative strategies such as the “godfather offer” subscription model, and the broader implications for food security and sustainability.

Whether you’re a business leader in agriculture or an investor intrigued by food tech, this episode provides valuable insights into building a resilient and scalable business in Malaysia’s competitive dairy industry.

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