Episode description

At the time of writing this, Ollivander’s Wand Shop has been supplying the wizarding community with the finest wands money can buy for nearly 24 centuries, having first opened its doors as far back as 382 BC. I know I know, this date DOES seem a little far-fetched, but rest assured that it has been confirmed as canon.

And it was during that year that the original ‘Ollivander’, the ancestor of Garrick Ollivander, was thought to have come from a Mediterranean country in Roman times and set up a stall in what would eventually become Diagon Alley. 

The Ollivander family quickly revolutionized wand making when they publicly forsook the traditional wand-making process, which previously had witches and wizards procure their own wand core. Ollivander believed that this process produced wands that were ‘inferior’ in quality and performance, which led to the family procuring all wand components for future customers.

At this point, the Ollivander of the time began his quest to discover the finest wand cores and the wand woods that best complemented them.

And from this point onward, the purchaser would no longer select a wand of THEIR choosing- and instead began the tradition of the WAND choosing the wizard.

In theory, this is a nice idea which ensures that each witch or wizard is paired with a wand perfect just for them. It also portrays the Ollivander family as genuinely caring for their customers' best interests in the name of passionate wand-making.

But I think there’s a lot more to this business model than meets the eye, and I think that I’ve got some compelling evidence to suggest that there are seriously dark undertones to the wand industry.

Join me today as we dismantle the single longest-running business in Wizarding History.

Let’s dive in

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