Got clicks? Why social media is at the center of a food industry fight
Feb 02, 2024•14 min•Transcript available on Metacast Episode description
For decades, U.S. agriculture industries have advertised products
through quasi-government programs. (Think “Got Milk?” and “Beef. It’s
What’s for Dinner.”) Now, those marketing campaigns are getting a revamp
for the social media era -- and that’s causing tension among American
farmers and advocates. On POLITICO Tech, reporter Marcia Brown breaks
down an atypical tech story about the controversial rise of the new food
influencer.
