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#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram

Lex Fridman Podcast

Jan 11, 2023•2 hr 25 min•Transcript available on Metacast

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Episode description

MrBeast is a legendary YouTube creator. Please support this podcast by checking out our sponsors: - House of Macadamias: https://houseofmacadamias.com/lex and use code LEX to get 20% off your first order - Eight Sleep: https://www.eightsleep.com/lex to get special savings - BetterHelp: https://betterhelp.com/lex to get 10% off EPISODE LINKS: MrBeast Main Channel: https://youtube.com/@MrBeast MrBeast Reacts: https://youtube.com/@BeastReacts MrBeast Gaming: https://youtube.com/@MrBeastGaming MrBeast Philanthropy: https://youtube.com/@BeastPhilanthropy MrBeast's TikTok: https://tiktok.com/@mrbeast MrBeast's Twitter: https://twitter.com/MrBeast MrBeast's Instagram: https://instagram.com/mrbeast Feastable's Website: https://feastables.com MrBeast Burger's Website: https://mrbeastburger.com MrBeast's Merch: https://shopmrbeast.com PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: - Check out the sponsors above, it's the best way to support this podcast - Support on Patreon: https://www.patreon.com/lexfridman - Twitter: https://twitter.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Medium: https://medium.com/@lexfridman OUTLINE: Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) - Introduction (06:55) - 1 billion views and 1 billion subscribers (12:41) - Mortality (20:04) - Improving YouTube (22:26) - Twitter (27:14) - Brand deals (30:24) - Audience retention (35:03) - Hiring (42:41) - Talking to the camera (47:42) - Brainstorming (1:00:03) - TikTok (1:09:07) - Advice for beginners (1:13:23) - How to grow on YouTube (1:21:07) - Elon Musk and Twitter (1:22:32) - 10 million dollars vs 10 million subscribers (1:29:50) - Going to Antarctica (1:31:35) - Process of making a video (1:36:11) - Overcoming depression (1:47:15) - Building a business (1:55:10) - MrBeast Burger and Feastables (1:59:15) - Creating video games (2:03:24) - Making billions of dollars (2:05:58) - Money vs Happiness (2:12:46) - Mental health (2:19:24) - Love (2:21:32) - Legacy