Episode description

This UXDA Podcast episode highlights the shift in financial services designs towards building a brand reputation in the Experience economy. In today's digital world, logos or traditional marketing tactics no longer define financial brands. Instead, reputation is built through relevance, emotional connection, and exceptional experiences. 

The rise of digital has created a new paradigm where economic value is shaped by experience, not just transactions. This episode explores the shift from the traditional 4P marketing model to a purpose-driven strategy that prioritizes people, process, platform, and sustainability—key pillars of success in the Experience economy. 

The episode also covers the growing importance of human-centered sustainability—focusing on environmental, social, and governance (ESG) factors—and why unique, personalized experiences are now critical for financial brands to stand out.

Find out:

1. How digitalization has reshaped financial services and customer expectations
2. The impact of the experience economy on financial services design and brand reputation
3. Why sustainability and ethical practices are essential for long-term success

Read the full article on UXDA's blog:

https://www.theuxda.com/blog/use-ux-approach-adapt-digital-strategy-experience-economy

Listen now and future-proof your financial brand!

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