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In this episode of the UXDA Podcast, we explore the failure of HSBC's Zing app, a $150 million cross-border payments platform, and examine the key UX pitfalls that led to its downfall. Despite solid technical features, Zing faced challenges with weak branding, lack of emotional connection with users, and poor operational efficiency, making competing in the fast-paced fintech market difficult.

This episode breaks down how Zing's failure underscores the need for traditional banks to prioritize authentic branding, innovation, and a customer-first approach. Discover valuable insights on how banks can succeed in fintech by creating distinctive, purpose-driven products.

Find out:

The core UX missteps that kept Zing from gaining traction
What Zing’s brand strategy got wrong compared to fintech success stories
How operational issues amplified its UX challenges

Read the full article on UXDA's blog:
https://theuxda.com/blog/150m-down-drain-ux-reasons-behind-zings-banking-app-failure

* AI podcast on UXDA article powered by Google NotebookLM

20:T55d,

The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 37 countries.

Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2,

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Episode description

#50 UX Failures Behind Zing’s App by HSBC

Episode description