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This episode dives into the fascinating concept of the "seeking system"—a fundamental human instinct that influences how we navigate and interact with the world around us. From supermarkets placing milk at the back to fintech apps guiding users effortlessly, understanding this drive can unlock smarter design strategies.

Banking and fintech digital products can leverage this system to create intuitive, purpose-driven experiences that guide users seamlessly toward their goals. By aligning with users’ natural behaviors, businesses can strike the perfect balance between user needs, business goals, and technological capabilities.

Find out:

How does the "seeking system" impact design choices in banking?
What are the key elements of purpose-driven design in digital products?
How can understanding basic human instincts can improve user experience design?

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/ux-design-grows-fintech-and-banking-product-sales

* AI podcast on UXDA article powered by Google NotebookLM

20:T55d,

The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 37 countries.

Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finas

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Episode description

#38 Brain's Seeking System in Banking

Episode description