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Launching a digital product in the financial sector is a high-stakes challenge where the cost of failure can be immense. This episode dives into the critical elements of a successful launch strategy and the risks of falling short—such as losing customer trust or facing significant financial losses. The 2018 TSB Bank app failure is a powerful example, costing the bank £176 million due to poor planning and testing.

Learn what it takes to get it right: phased rollouts, thorough testing across platforms, integrating user feedback, and a well-structured approach to every launch phase.

Find out:

What makes or breaks a digital product launch
How user insights shape product success
The broader technological and societal impacts of product launches

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/poorly-executed-launch-could-sink-even-perfect-financial-product

* AI podcast on UXDA article powered by Google NotebookLM

20:T55d,

The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 37 countries.

Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, E

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Episode description

#36 The Importance of a Product Launch Strategy in Banking

Episode description