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While seemingly efficient, the tech-driven approach in banking, prioritizing new technology over user experience, leads to complicated and frustrating apps. The episode highlights Apple as a prime example of user-centric design, highlighting its success due to prioritizing user needs and creating intuitive products.

The episode outlines several strategies for improving customer satisfaction, loyalty, and overall business success, including simplicity, personalization, and effective feedback loops.

Find out:

How do technology-driven banking innovations impact user experience?
What are the benefits of user-driven innovations?
How can banks shift from tech-driven to user-driven approaches?

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/hidden-cost-of-tech-driven-banking-innovations

* AI podcast on UXDA article powered by Google NotebookLM

20:T55d,

The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 37 countries.

Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, M

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Episode description

#33 The Hidden Cost of Tech-Driven Banking Innovations

Episode description