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This article from UXDA explores how financial services can stand out from competitors by creating a unique customer experience through UXDA's Value Pyramid. Maslow's hierarchy of needs is used as a framework to demonstrate how products evolve from offering basic functional value to fulfilling higher-level needs. To stand out in a crowded market, products need to move beyond functionality and address needs like usability, aesthetics, status, and mission. UXDA applies this model to the banking industry, using the automotive sector as a case study to illustrate how different value levels manifest in the market.

Find out:

What are the different levels of value that financial products can offer to customers?
How does the competition in the market influence the evolution of products from basic functionality to higher levels of value?
What challenges and opportunities do financial institutions face in adapting their products and services to meet the evolving needs of customers in a competitive digital landscape?

Read the full article at UXDA's blog:
https://www.theuxda.com/blog/financial-design-methodology-value-pyramid

* AI podcast on UXDA article powered by Google NotebookLM

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The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+

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Episode description

#24 Methodology to Empower UX in Banking

Episode description