Episode description
This article from UXDA explores how financial services can stand out from competitors by creating a unique customer experience through UXDA's Value Pyramid. Maslow's hierarchy of needs is used as a framework to demonstrate how products evolve from offering basic functional value to fulfilling higher-level needs. To stand out in a crowded market, products need to move beyond functionality and address needs like usability, aesthetics, status, and mission. UXDA applies this model to the banking industry, using the automotive sector as a case study to illustrate how different value levels manifest in the market.
Find out:
- What are the different levels of value that financial products can offer to customers?
- How does the competition in the market influence the evolution of products from basic functionality to higher levels of value?
- What challenges and opportunities do financial institutions face in adapting their products and services to meet the evolving needs of customers in a competitive digital landscape?
Read the full article at UXDA's blog:
https://www.theuxda.com/blog/financial-design-methodology-value-pyramid
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