Episode description
This podcast emphasizes that financial products should be designed to be "sexy" to be successful - engaging, visually appealing, and emotionally resonant. It draws parallels between the sexual revolution and the banking industry's shift from transactional to experience-focused interactions.
They outline strategies for banks to enhance product appeal, including humanizing the user experience, simplifying complex processes, and incorporating playful elements. Ultimately, by designing for emotional engagement, financial institutions can build stronger customer relationships and achieve greater success in the digital landscape.
Find out:
- What is the connection between "sex appeal" and the design of successful financial products?
- How can banking apps and financial services become more engaging and emotionally resonant?
- What are the key benefits of designing financial products that are both functional and emotionally appealing?
Read the full article at UXDA's blog:
https://www.theuxda.com/blog/sexual-revolution-is-there-sex-appeal-in-your-banking-app
* AI podcast on UXDA article powered by Google NotebookLM