The £100m Brand Man: 17 Unknown Ways To ACTUALLY Secure a HUGE Exit + “the EXIT world has COMPLETELY changed… Multiples of revenue is DEAD” - podcast episode cover

The £100m Brand Man: 17 Unknown Ways To ACTUALLY Secure a HUGE Exit + “the EXIT world has COMPLETELY changed… Multiples of revenue is DEAD”

HUNGRY.
Feb 03, 2025•2 hr 7 min•Transcript available on Metacast
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

⬇️ REGISTER FOR TICKETS TO LIVE PODCAST & SUPPER CLUB WITH GILES ON 25TH FEB BELOW ⬇️

https://forms.gle/bHgQQg9EkVYTMw368

If you want to EXIT your brand for MILLIONS $$$

Make dat COIN boi-shee.

Bread. Dough. Wonga. Moolah.


This is THE most important podcast I’ve ever recorded.


Honour to sit down with INDUSTRY LEGEND legend Giles Brook.


ON THE MENU:

  1. Why Challenger Brands Must Understand The Way You Exit has COMPLETELY CHANGED: Giles’he Gold, Silver Bronze of True Gross Margin and EBITDA
  2. PLEASE STOP Manipulating TRUE Gross Margin: D2C brands don’t hide CAC in the P&L… it must come under true gross margin. 40% minimum.
  3. Why “Multiples of Revenue exit is completely DEAD”. EBITDA multiple = 12x vs. Revenue multiple =. 1.9x
  4. Why in 2025 Challenger Brands Must Become a Proper Business Earlier …”challenger brands must become a proper business much earlier” + Set up value chain EARLIER
  5. Bio & Me Innovation-to-Exit Strategy: Brands must INNOVATE Close to the Core
  6. Big Exit Rule No.1: BRAND BRAND BRAND.. “I’ve seen amazing businesses on paper, unable to exit as they have a crap brand… I’ve seen okay businesses, with an insane brand, have huge exit”
  7. RedBull Zero Law: Innovation Doesn’t Need to Be Whacky + “Format Innovation is The Best Kind of Innovation”
  8. Vita Coco’s CONSUMPTION EXPANSION Law to Piss Easily 6X Your Rate of Sale: Bigger format = more units in fridge = winder consumption opportunity = higher ROS = higher revenue
  9. How To Commit Brandiscide in Grocery: slag off competition, buy listings, invest in ATL campaigns when you’ve got 200 stores
  10. ATL Campaigns are pointless when you’re small, Invest in Purchase Proximity
  11. The Founderitis Symptom: Founders in board meetings never think like a CONSUMER but ABSOLUTELY MUST
  12. The Coconut Wars: How Vita Coco smashed Innocent and Pepsico to become the biggest Brand in Europe
  13. The Battle of Addiction in Founders + Why Brand Building Should Be Brutal.
  14. The Founder vs. Operator Tension: True Challenger Operators Need to Roll Their Sleeves Up
  15. Why 90% of Exit Deals Fall Through + How to Ensure Your Brand is Exit-Ready in 2025