Episode description
Episode description
Book a North Star Demo - by emailing the legend here
kieran@northstarbc.co.uk
Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?
Well, my friend, good news
listen up.
Delighted to welcome Kieran South founder of North Star on to the poddy
We chat all tingz Category management
Category Management is THE secret weapon you didn’t know you needed
The thread from founder vision <> buyer goals <> retail success = build mahoosive brands.
Yes, North Star are a poddy sponsor
No, we’re not flogging their gear
This is jam-packed with value, that’ll transform your pitch decks.
ON THE MENU:
1. Defining Category management for 3 years olds
2. The Difference between Category Management for BUYERS vs BRANDs
3. PerfectTed: What ACTUALLY is incrementality: if we took this SKU off shelf, would shoppers switch?
3. 3 Golden ways to drive incrementality that NO ONE Thinks About (this is gold))
4. Why Brands who think about their brand LOSE, but, brands who think about the category WIN
5. How do you grow a category for dummies ?
- more shoppers in stores (Tesco club card)
- More shoppers in store buying more in your category = penetration
- Weight of purchase
6. Never Forget: Your shopper CHANGES as you move from early adopter to household brand
7. Why Category Management is “turning on the lights” no more guessing
Full ep Monday
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)