Episode description
Honour to sit down and chinwag with Marketing Genius, James Smith.
James built a WHOPPA social following through honest, direct, empathetic marketing.
Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.
Our conversation is JAM-PACKED with GOLD.
ON THE MENU:
- The Success Paradox: “Never stop doing the things that make you successful, as you get successful“
- Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.
- Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everything
- Why “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creative
- The Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”
- Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.
- George Mack Optimism Rule: Why there’s more USA Comedians vs. UK Comedians
- How Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal Brand
- Unusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsides
- Why Sh*t British Weather Is a Super Power Creating So Many Extraordinary Individuals
- Why Clapham Fitness Influencers are RUINING the World + Declinism
- Nassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-Belief
- Swimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”
- Confidence is Your Relationship with Failure NOT SUCCESS
- Confidence comes from Competence. Competence comes from action. Action is the answer to everything.