Episode description

BlackRainbow is a creative marketing agency and media brand founded by Greg Hervieux and Jay Smith. The Parisian businessmen discuss BKRW's mysterious origins,  why print will never die,  balancing the digital and real worlds, creating your cool no matter where you live, and why product always comes before marketing.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.