Episode description

George interviews Karthik Suresh, co-founder of Ignition, a platform that unlocks revenue opportunities by aligning product, marketing, and sales teams around new market initiatives. 
Ignition aims to help companies achieve a solid product-market fit and successful product launches by providing an AI-powered platform that guides users through the entire go-to-market process. Their discussion delves into the challenges of coordinating product launches, the importance of effective messaging and positioning, and how Ignition's AI technology assists in creating standardized go-to-market plans.