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It’s the edge cases that hint at what’s to come in the next 5-10 years of brand strategy: the coming wave of new consumerism, reaching peak complexity as a society, and the fallacy of the D2C model.

In this launch episode, Jasmine and Jean-Louis talk about how to create brand strategy frameworks that expand and contract so that you arrive at a defensible position, and explore current movements in especially noisy verticals like CPG, politics and education.

“So much of brand strategy is creating frameworks that deconstruct why the world works the way that it works, and then reconstructing it so it works differently.”

Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.

20:T4eb,Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism

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1: The New Rules of Brand Strategy

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