Episode description
In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.
Key Discussion Points:
- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability
- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta
- An anecdote about a frustrating restaurant experience with a waiter not writing down the order
- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written orders
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