Episode description
Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.
Main Discussion Points:
- Email signatures have low tracking rates but high engagement when optimized
- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates
- Changing email signatures 2-3 times per year is key to keeping engagement high
- Jay's top show to rewatch for the first time is Sons of Anarchy
And MASSIVE thank you to our Sponsor, Marigold!!
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