1d:I[2890,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1e:I[1318,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1f:T424,Ob Serien, Software oder Lebensmittel – Abonnements werden bei Konsumentinnen und Konsumenten immer beliebter. Der Verhaltensökonom Severin Bischof erforscht die Psychologie hinter unserer Liebe zum Abo.

[00:00] Begrüßung [01:46] Warum werden Abos beliebter? [03:07] Nehmen Abos Entscheidungen ab? [08:28] Psychologische Tricks [10:16] Pain of Paying [13:09] Vorfreudenmanagement [16:41] Negative und positive Erwartungen [20:45] Sind Podcast-Abos Abos? [22:16] Folgen oder Abo? [25:54] Verabschiedung und Lesetipps

Hier entlang geht’s zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast

>> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-severin-bischof-abonnements-abo-psychologie20:T4fe,[{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podcasts","item":"https://metacast.app/podcasts"},{"@type":"ListItem","position":2,"name":"Business","item":"https://metacast.app/podcasts/categories/business"},{"@type":"ListItem","position":3,"name":"brand eins-Podcast","item":"https://metacast.app/podcasts/790efb5c-dd1c-5821-ba8b-b1f0993dade3"}]},{"@context":"https://schema.org","

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Severin Bischof: Die Psychologie des Abonnements

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