Episode description
Newsletters are hot right now and as of list week, with the launch of Free Smoke, James, Oren, and Colin are all building email lists in different niches. Selfishly, they had to bring Jack Raines of Young Money onto the pod to talk all things writing, building email lists, and developing relationships for distribution. Jack and YMCMB are on a remarkable trajectory right now so he’s the perfect guest for an inaugural email list deep dive on this topic.
In this post you’ll hear about:
Getting started building a newsletter
- Finding your community
- Getting your first subscribers
- Starting without a big following
- Finding relevant eyes for your content
Metrics to keep an eye on
- Open rates and CTR
- Demographics
- Ecomm ready users
- Single vs double opt-in
Leveraging relationships
- Rubbing shoulders w/ the titans in your space
- Contributing to publications for more eyes
When to monetize
- Subscription niches vs ad model
- When it’s time
- How to find advertisers
Pandering to T. Ferriss the god
- RT from The God
- Being bullet #1 on Five Bullet Friday
As the only truly owned channel for a creator, email isn’t going anywhere and you’ll hear the guys talking about it for years to come.