Episode description
Cannabis is a generational opportunity, and building brands inside of the strange infrastructure of partial legality the industry exists in is a unique challenge.
The gang discusses
- What it takes to make a “premium” brand, and why that’s not always the look
- James past life as a cannabis stock data aggregator
- Brands created in boardrooms versus born in the streets
- Dispensary branding
- Celeb partnerships
- The weird world of strains
We touch on
Cannuka - https://cannuka.com/
Sticks - https://sticksrolls.com
Life - https://lifecanna.co
Palms & Peaches - https://www.palmspremium.com/home
Korova - https://korovaunrivaled.com/