Episode description
The gang is back to do a 1 year recap on Colin’s wife’s eCommerce acquisition, Glowless. Our first episode about this was in the early days of the podcast, but it remains one of our most popular.
On this episode we recap where the business started, what was executed on in the first year, and where it’s going in the next 12 months. Topics include:
- Product cost down and packaging overhaul
- SEO successes
- Email automation
- Conversion rate optimization
- Tik Tok organic and paid
- The offer: Starter kits? Recurring?