Episode description
Mladen Maksic is a SEO consultant and CEO at Play Media. He has worked with numerous clients from startups to Fortune 500 companies, from Procter & Gamble to Royal Dutch Shell, creating marketing strategies and helping them take their businesses to the top of Google for most competitive keywords.
In this episode, you will learn:
- How to create a culture where every employee with a good idea can become a founder of a new start-up
- Why big companies hire digital marketing agencies for employee engagement projects
- How to respond to inadequate reviews on your social media or google business pages
Recommendation reading:
- Lost and founder by Rand Fishkin
- Lean Start-Up by Eric Ries
- Books by Simon Sinek
- The snowball Warren Buffet and the Business Life by Alice Shroeder
- Tipping point by Malcolm Gladwell