Episode description

Brooke Yoakam is founder of GiftPocket, the award-winning digital wallet app that allows users to manage all of their gift cards from their phone, pay with their gift cards in stores or online, exchange unwanted gift cards for gift cards they want, and send gift cards to people. Brooke Yoakam founded GiftPocket when she was 12 years old, after receiving a bunch of unwanted gift cards from elder relatives and knew there was a gap in the digital wallet space. GiftPocket and its namesake currency  GP Points™, is focused on young adults, who predominantly use gift cards as their main form of currency, but is available to all ages. The app, as a digital wallet, seamlessly helps manage the cards for use in person and online. She is currently a student at Boston College, and originally from Columbus, Ohio. The GiftPocket app is available on both iOS and Android platforms, with more information available at www.GiftPocket.com.

In this episode:

1. How to start your own business at 12

2. How to prepare for the pitch competitions

3. What qualities you need to nurture to become a successful entrepreneur