Episode description

My guest today is Erik Torstensson, the visionary co-founder of Frame one of the most influential fashion brands of our time. A true powerhouse in fashion, branding, and creative direction, Erik has redefined modern style, building a brand that embodies effortless sophistication and timeless design. But beyond Frame, Erik is a collector at heart—a lover of art, design, and objects that tell a story.

From childhood curiosities growing up in Sweden to carefully curated pieces of furniture, ceramics, and art, Erik’s collections reflect a deeply personal sensibility rooted in heritage, durability, and sentiment. Whether it’s a Pol Chambost ceramic, a Svenskt Tenn object, or even the custom furniture he designed for Frames stores, everything he surrounds himself with carries meaning. His passion for collecting extends beyond objects—it’s about storytelling, curation, and creating environments that stand the test of time.

We’ll talk about his fascination with auctions, his admiration for Swedish design, and how his personal collecting instincts influence his work. And of course, we’ll discuss one of my favorite Frame collaborations to date—the Ritz Paris collection—and how it captures the essence of timelessness and collectibility.

How does someone like Erik, who has spent his life refining his eye and building one of the world's biggest fashion brands, decide what belongs in his atmosphere? Well, that’s what I wanted to find out. So without further adieu, this is Erik Torstensson, for Collectors Gene Radio.

Frame - https://frame-store.com

Erik's Instagram - https://www.instagram.com/eriktorstensson

Cameron Steiner - https://www.instagram.com/cameronrosssteiner

Collectors Gene - https://www.collectorsgene.com