Episode description
Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already âin motionâ.Â
In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging.
We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.
From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact.
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Topics Covered
00:00 Intro
01:10 First impressions on Open to Criticism's podcast packagingÂ
01:36 Assessing the showâs cover artÂ
02:21 Color choices and design insightsÂ
04:44 Breaking down the podcast descriptionÂ
09:19 Advice for crafting a more compelling podcast descriptionÂ
14:29 Exploring audience targeting and how it affects a showâs packagingÂ
16:44 A ChatGPT hack for testing your messagingÂ
19:22 Why you need to look for an audience thatâs already âin motionâÂ
22:04 Optimizing episode titles and descriptions for engagementÂ
23:14 How to do custom artwork wellÂ
25:52 Leveraging strong, punchy episode titlesÂ
29:59 The complexities of creating good podcast custom episode artworkÂ
40:13 Final thoughts on enhancing a podcastâs overall appeal
âïž Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit âïž
Resource
Subscribe to Wendy Lloyd's Open to Criticism Podcast
Nat Kadlack
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