Episode description
Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more.
In this episode of Podcast Marketing Trends Explained, we roast Cracking Copy's podcast's packaging.
We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.
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Topics Covered
0:00 Intro
00:32 About Cracking Copy
00:59 Initial packaging impressions
04:24 Should you use the word "podcast" in your artwork or title?
06:18 Dissecting the title & show description
14:27 How to use copywriting techniques in your show's description
16:40 The episode title scroll test
34:21 How to improve your custom episode artwork
38:36 The real reason to create a teaser episode
39:53 Our key takeaways
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Podcast Growth Guide
Thread: Why people unsubscribe from podcasts
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