Episode description
"It takes a lifetime to build a good reputation, but you can lose it in a minute."
Today, we're putting the idea to the test.
Because in our latest podcast roast, we're featuring a brand new show featuring two veteran, highly successful, much beloved creators who are teaming up for the first time.
In theory, Stephen Robles and Jason Aten, hosts of Primary Technology should have it all figured out.
Stephen, after all, is the much beloved former host of the Apple Insider podcast, while Jason is an experienced tech writer for Inc. Magazine.
But theory doesn't always translate into reality.
And what got you here, doesn't always get you there.
Given the pedigree, my expectations going into this roast were high.
And while there's a lot to learn from what Stephen & Jason are doing right with the show...
There's one major oversight with their packaging that is likely costing them dearly.Ā
And it's a mistake they're far from alone in making.
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Topics Covered
0:00 IntroĀ
00:29 Introduction to Primary TechnologyĀ
00:48 First impressions of the show packagingĀ
02:12 Dissecting the cover art and titleĀ
05:25 The power of leveraging your reputation as a hostĀ
08:41 Breaking down episode titles and descriptionsĀ
20:19 Understanding genre conventionsĀ
21:00 How to use listener surveys to create better content & titlesĀ
22:01 Topic-based shows and listener engagementĀ
23:26 How to create great custom episode artĀ
30:10 The real value of creating a show trailer
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Resources
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