People think bootstrapping is a financial decision, when it's really a lifestyle choice. Read that again.
In this episode, Melissa talks about the reasons behind choosing to build eWebinar as a lifestyle company and how that shapes every decision they make from how they operate, to who they hire, to company culture.
Melissa and Todd discuss the benefits of bootstrapping over venture capital, what it means to run a bootstrapped company, and misconceptions about bootstrapping which include things like: they raise zero capital, founders don't want to give away equity, they have smaller exits...
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