Episode description

In this episode, Aaron Krall, Founder at SaaS Growth Hacks shares:

• What SaaS founders are talking about most nowdays
• The psychology behind using your best customers to craft your product messaging
• How to conduct customer interviews to let them tell you the problem you're solving

SaaS Growth Hacks is the largest SaaS community on Facebook.

ProfitLed host, Melissa Kwan and Aaron also discusses:

• How SaaS Growth Hacks started and the future of this community.
• What are the key things you want to extract from customer interviews?
• What’s the best content structure for a homepage that converts?
• When should companies to go through this messaging exercise?

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• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
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