Episode description
In this episode, Farzad Rashidi, Lead Innovator at Respona shares:
- How to figure out whether SEO is the right acquisition channel for your business
- The process of finding "opportunity" keywords
- The 3-step outreach strategy to consistently earn editorial backlinks to boost rankings
Respona offers an all-in-one link building outreach software that helps companies to raise their ranking on Google by building quality backlinks to their website.
ProfitLed host, Melissa Kwan and Farzad also discusses:
- What’s the outcome you’re trying to achieve with SEO?
- What skills do you look for in a new hire to run backlink outreach strategy?
- How often do you need to do outreach?
- How much time and effort should one expect to put in before seeing results?
- How viable is it for a founder with no SEO experience to learn this?
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