Episode description

We all know the phrase, “what we don’t know, can’t hurt us.” But, it also can’t make us any more money. That’s why this week, we’re kicking things off with another solocast episode where I’ll be discussing the two agency growth secrets that are guaranteed to put more money in your pocket and bring clients to you effortlessly.

To demonstrate this, I’m using Flying Camel as an example of how a few small tweaks can up-level you from an A– to an A-grade agency. They’ve already established themselves as an agency that has honed its expertise within a niche, they’re sought-after to speak at events all over the world, and are overall doing everything right. But, they knew they could be doing more, and they contacted me to help them figure out how to tackle it.

While we didn’t need to change much, we still gave them two areas to work on that will almost instantly make their agency even more attractive to potential clients. And on today’s episode, I’m going to break down those topics so that you can start up-leveling your agency, too.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• The agency growth secrets that can uplevel your agency, even if you’re already doing everything right
• Two ways that you could easily improve your agency’s profitability and bottom line every year
• The value of understanding the money metrics in your agency, even if you’re not a numbers person
• Why carving out a niche and honing your expertise will establish you as a leader in your industry
• The reasons you should not be dismissing your own expertise, but rather, magnifying it
• How to be sought-after specifically for your expertise with very little change to your day-to-day operations
• Why being a thought leader matters when running an A-tier agency
• How to carve out time to create content that sets you apart from other agencies