Episode description

This year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drastically. To start the year, we’re shifting our focus to learning how agencies can use AI tools to become AI consulting powerhouses.

Many agency owners and employees have been learning how to integrate AI tools into their day-to-day over the past year or so, from writing, planning, research, and more. Now, it’s time to take it to the next level (and to our clients).

This week, Casey Meehan shows us how agencies can become thought leaders and subject matter experts for their clients using AI tools. Over his time as an agency leader, he has shifted from traditional marketing and PR work to creating content repurposed for AI consulting to teach clients how to harness the power of AI and create personalized content for their audience.

Although there’s something new in the AI market each day, it’s an exciting time to take advantage and lead the movement toward becoming thought leaders and experts for our clients through AI consulting work.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• Making the shift from traditional marketing and PR to AI consulting work and content creation
• The cornerstone and cobblestone approach to content creation
• The new look of agency staffing with AI tools
• Using AI to make the agency function better internally
• Bringing personalized results into the sales process with “Just in Time Content”
• The different modalities of AI chatbots and their unique skills
• Publishing and promoting content through cited subject matter experts
• Where agency leaders should be setting their sights on AI tools