Episode description

This holiday week, the idea of freedom is at the forefront of many people’s minds. It’s a topic that touches so many facets of our lives every day. In today’s episode, I want to turn my focus to agency owners, and what freedoms we should be taking full advantage of that will ultimately benefit your agency culture.

Many of us chose to start our own agencies because it granted us privileges that being an employee did not. And while we may think we’re taking full advantage of them, the reality is that we could be offering ourselves so much more.

Today, I’ll cover seven freedoms that agency owners can (and absolutely should) be taking advantage of. From who you work with and hire, how you spend your work time, to your own role in your agency, and more. You chose to work for yourself, and now is the time to reflect on if you’re making it work for you.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• Why we should take full advantage of our freedoms as agency owners
• What specific privileges we have, and how to leverage them to work for you and your agency
• Why agency owners shouldn’t hire employees based solely on their talent
• Why it’s important to share your vision when choosing who you hire
• How putting up with bad attitudes from employees limits the freedoms we have as agency owners
• Why we should have more freedom than our employees when it comes to our schedules
• Why your time should work for your life, and not the other way around
• What you should be doing when it comes to leveraging your financial freedoms as an agency owner
• The freedoms agency owners have when it comes to walking away or staying in the business
• Why agency owners take on the risk of running a business but aren’t comfortable taking the rewards