Episode description

One of the most common questions we still receive is about how to decouple yourself from the day-to-day grind of agency life and finally get to focus on being an agency owner. Many of us became accidental entrepreneurs and owners, and now that we have teams to lead, it can be hard to stop doing the old work that got us started on this journey.

This week, Lien De Pau is giving us a roadmap for successfully decoupling ourselves from the daily grind so we can start focusing on biz dev, sales, admin, and other tasks that often get put on the back burner in favor of things that we could easily delegate or outsource.

The key to growing (and eventually selling) an agency is to get out of your own way and become irrelevant to the business. Join us to learn how to start advocating for your own success as an agency owner and get out of the daily grind holding your agency back from reaching its peak potential.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• The mindset work that begins the process of removing yourself from the day-to-day
• Hiring out your weaknesses to others
• Letting go of your ego getting in the way
• The 5-step roadmap to decouple yourself from the agency
• How creative agency owners can productize their services to facilitate SOPs
• The roadblocks agency owners face when stepping away from the day-to-day
• Acting like an entrepreneur vs. an employee
• Leveling up as an entrepreneur
• How agency growth is linked to your success in the decoupling process