Episode description

When things are going well in our agencies and our personal lives, it’s easy to relax into the comfort of that success. One of the risks of that comfort is missing the signs that trouble is brewing below the surface. There’s a difference between living in fear and anticipating challenges. No one is suggesting we live a life of paranoia where we’re constantly waiting for things to fall apart, but a vigilant approach to life and business can help us steer clear of troubled waters before we’re knee-deep in them.

Author Len Herstein started as a consultant in consumer-packaged goods marketing before life took an expected turn that led to him becoming a police officer at age 45. Though these worlds seem vastly different on the surface the through-line he discovered was one about the risks and dangers of complacency.
In this episode of Build a Better Agency, Len and I take a deep dive into complacency: how it’s defined, the damage it can do, and why agency owners are among the most susceptible to its dangers. We discuss tangible tactics for creating awareness in your agency, the importance of transparency, and how to successfully self-assess your own complacency. It’s a big conversation about an important topic meant to inspire you to be vigilant.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• Where complacency comes from and why it is so dangerous.
• Why agency owners are among the most susceptible to complacency.
• Why you need to “articulate your why”
• The opposite of complacency
• The dangers of having a lack of engagement
• What it means to get off the “X”
• The need to be transparent
• How to brief and debrief successfully
• 3 questions to self-assess complacency