Episode description

Trust. It’s always been at the core of running and leading your agency. If our teams don’t trust us, they don’t follow us. If our prospects don’t trust us, they don’t hire us. And if our clients lose trust in us, we lose them. The challenge is – how do you know if you’re trusted? You can’t just point blank ask. If an employee doesn’t trust you, they sure as heck aren’t going to say so. And even if you are trusted – how do you level up to an even deeper degree of trust with your team, clients, and prospects?

David Horsager has been studying trust for 20+ years. An author and international researcher, he has dedicated his professional life to helping people see and understand how building trust leads to business success.

In this episode of Build a Better Agency, David and I discuss ways we can level up our trust. We talk about options for assessing and proving how much we’re trusted, and how to improve on any weak spots so that we can become more trusted leaders within our organizations and with our clients.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• The eight pillars for assessing leadership trust
• Ways the pandemic helped humanize some CEOs
• What lack of trust costs you as a leader
• How to build a better relationship with an employee where trust is lacking
• How to handle topics that you can’t discuss in a way that builds leadership trust
• Ways to kickstart some trust in an organization
• The importance of the word “how?”