Episode description

There’s no denying that artificial intelligence isn’t just part of the future, it’s here today. But the concept is overwhelming for many agency owners. It’s hard to know where to begin when you don’t even know what questions to ask or how to find answers, especially when you are already pulled in so many directions every day. Who has time to add learning something as complex as AI to their TO-DO list?

After running her own agency and then spending a decade at Content Marketing Institute, Cathy McPhillips joined the Marketing AI Institute earlier this year as the Chief Growth Officer. She comes at AI through a marketing-practitioner’s lens which gives her a more approachable perspective for people who might be curious but confused by AI.

In this episode of Build a Better Agency, Cathy and I give a beginner’s overview of the crossroads where marketing meets artificial intelligence. We look at the ways to approach AI, how agencies are using it, and the tools that make dipping your toes in the water manageable, clear, and helpful without a huge time commitment. It’s the goal of this conversation that you will leave feeling inspired to take your first steps into understanding the potential of marketing AI.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• Two ways to approach AI
• The purpose and goal of the Marketing AI Institute
• What agencies are looking for in terms of AI
• How AI can help with efficiency
• The difference between marketing automation and AI
• Why AI can never fully replace the need for people
• Some tools available to get started with AI
• The easiest first step