Episode description

Whether we realize it or not, artificial intelligence (AI) has already impacted countless aspects of our everyday lives. And as the technology we rely on continues to adapt and change, those changes will inevitably shape the future of our businesses, our industry, and our society. As agency owners, it’s our job to stay ahead of those changes — even if the thought of an AI-driven agency is, understandably, a little intimidating.

Our guest on this episode of Build a Better Agency, Paul Roetzer, is not only an expert on all things AI, but he’s also someone who is dedicated to helping agency owners and other industry professionals. Paul teaches those agency owners and industry professionals how to pilot and scale AI technology so they can use it to drive efficiency, growth, and creativity for their business.

During our enlightening conversation, Paul demystifies the fascinating realities of artificial intelligence by walking us through what it really is, how AI agency tools can help make us better at our jobs, and why shaping the future of marketing starts with understanding how to use AI platforms, programs, and services responsibly.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• How artificial intelligence will — and already is — shaping the future of agency tools
• Why AI is NOT here to take your job
• Where you’re already seeing AI in your everyday life, and where you WILL see it in marketing in the marketing world
• What AI technology can do to help you make your agency smarter right now
• Why Paul says that you don’t need to go shopping for AI tools — and what to do instead
• How AI agency tools can be used to drive efficiency and growth for your business
• What Paul believes a “Next Gen” agency looks like — and how to become one