Episode description

You need innovative ideas to stand out and be ahead of the curve. We often get caught up in the chaos of day-to-day agency operations and retreat into the comfort zone of doing things the same way we’ve always done them.

Today, we’re talking you out of that way of thinking and giving you an entirely different framework for approaching client projects. Stan Phelps, an author and keynote speaker with prior agency experience, has a whole new way of thinking about client projects and asking the right questions to build out innovative ideas that will keep clients coming back to you for more.

When we make the time, space, and budget to allow our teams to think outside of the box and take more creative risks, we make space for better, more trusting clients who know you’ll hit a home run for them every time.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• Creating innovation through action and insights
• Why we need to be incentivizing our teams and clients to think outside the box
• The IDEA Framework for mapping out innovative ideas
• Sometimes it’s about learning what our clients don’t value
• Using attribute and journey mapping to learn about customers and how they interact with us
• How to start asking your clients the big questions that lead to big ideas
• What to internally evaluate before taking your ideas to a client
• How to infuse innovation into agency operations as an agency leader