Episode description

As the holiday season approaches with its parties, dinners and festive gatherings, one trend is emerging: a growing number of people are choosing to celebrate without alcohol.

The “sober curious” movement is gaining traction, especially among younger generations focused on health and wellness.

BBC Africa Daily’s Muthoni Muchiri sits down with Ghanaian author and entrepreneur John Asogonnde, who has not only given up alcohol but also built a business around it.

He’s the founder of Eden Bar, Ghana’s first non-alcoholic bar.

John shares his personal journey, the challenges of going alcohol-free and how his bar has been received in Accra.