How do customers take control of their data from merchants? Carl and Richard chat with Richard Reukema about his book The Empowered Customer. Richard discusses building a data cooperative between customers and merchants using ethical data handling techniques and technology to create mutual benefit. The conversation dives into how to get merchants to migrate from their loyalty programs into this more constructive and broader model.
The Empowered Customer with Richard Reukema | .NET Rocks! podcast - Listen or read transcript on Metacast
