Episode description

Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X

Show Notes:

• Iron Law of Economic Survival
  
• Trade-offs between profit and brand
  
• Capturing intangible value
  
• Products as signalling devices
  
• Journalytic — Getting better at decision making
  
• Reducing the friction around journalling
  
• Joseph Campbell's Hero's Journey
  
• Shortening the brain’s feedback loop
  
• The Great Reshuffle
  
• The Thinker and The Prover
  
• Cheng versus Ch'i
  
• Plato’s cave analogy for business decision making
  
• What makes a good decision maker?
  

Books Mentioned:

• The Rebel Allocator; by Jake Taylor
  
• The Wealthy Barber; by Dave Chilton
  
• The Nature of Value; by Nick Gogerty
  
• The Genius of the Beast; by Howard Bloom
  
• Happy; by Derren Brown