Episode description

Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:

• The marketing of Saint Paul and religious leaders.
• Humor as a vehicle for effective messaging.
• The advantages and drawbacks of remote work.
• “Category” vs. “brand” advertising.
• And MUCH more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com