Episode description
If the expense of returning to in-person toy trade shows has you a little worried, then there’s a year-round toy trade show platform that you need to know about. In today’s episode we take a behind the scenes look at Toy Fair Everywhere, a year-round, 24/7 virtual trade show that is changing the way the toy entrepreneurs and buyers connect and do business.
The platform functions as a product discovery tool for buyers and a wholesale ecommerce site for sellers. You can make, nurture, and grow new connections inside the platform, and make your entire product catalog available to only those who you are serious vetted buyers.
What once started as a virtual stand in for New York toy fair during the height of the COVI-19 pandemic, is now a mainstay in the toy industry. This tool will allow you to continue conversations that may start at in-person events, and turn leads into sales. Listen in to today’s episode to learn exactly how this platform works and why it may be ideal for your toy business.
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/77
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